About us

Our story

Like every parent, we all want what is best for our kids. Unfortunately, in most sports, there remains a large opportunity gap - the haves vs the have-nots. When we founded WinShares, we did it to help level the playing field in recruiting. Along the way, we found incredible partners, people, and products that supported our cause.

With your help and generosity, we will help every player, student, and family we serve to gain access to the same opportunities that every well-funded, elite program in the country offers - access to tools and training that advance opportunity and access to sports analytics on a journey to the next level, whether that is as an athlete or in one of many roles available to students to work in sports marketing and analytics.

Our values

We keep it simple. Serve others with honesty, integrity, compassion, and transparency, and everybody wins.

Chuck Beasley

CEO and Founder

Sports have been central to our Founder & CEO's entire life. From youth competitions in swimming, football, and basketball to golf, and eventually as a Sports Broadcaster, Sports Information Director, Tournament Director, and Coach - sports have always been first and foremost in his life. "Now, unlike any time in my life, the opportunity to make a difference is real."

Jim Beasley

Co-Founder & COO

As a player at the High School level in Roanoke, from his time as a walk-on at Wake Forest to coaching his two sons in multiple sports, Jim understands the limitations and lack of opportunity for most kids in sports. "WinShares is the solution for helping every kid reach his or her 'next level.' As COO, I aim to impact technology, data analytics, and player development."